Founder & Chief Growth Strategist
Leads the strategic direction of Dynasty Option, overseeing high-performance growth systems for authors and ecommerce brands. Specializes in Amazon positioning, conversion-driven marketing frameworks, and scalable brand development strategies designed to generate measurable revenue and long-term authority.
Director of Publishing Growth
Charlotte leads publishing growth strategy, helping authors position their brands with clarity and authority. She designs data-driven Amazon advertising campaigns that increase visibility, maximize ROI, and turn books into scalable assets. Her expertise blends strategic positioning with campaign analytics to drive measurable publishing success.
Director of Book Visibility & Community Strategy
Helen leads strategic review generation and social proof campaigns designed to strengthen author credibility and long-term discoverability. She specializes in Goodreads Listopia positioning, feature maximization, and strategic book club placements that expand reach and reader engagement.
Head of Ecommerce Optimization & Organic Growth
Charlotte specializes in Shopify onsite optimization and advanced SEO strategies that drive sustainable organic traffic. She focuses on improving conversion pathways, enhancing user experience, and implementing scalable growth systems for ecommerce brands.
Paid Media Performance Strategist
Lorita leads paid acquisition strategy across Amazon Advertising and ecommerce platforms, focusing on scalable campaign structures, audience targeting precision, and ROAS optimization. She specializes in turning ad spend into measurable revenue growth through continuous testing and performance analysis.
Conversion Strategy & Store Performance Lead
Freya specializes in store optimization and data-driven conversion growth strategies for ecommerce brands. She focuses on improving user journeys, increasing average order value, and turning traffic into measurable revenue.